Seaworthy is a revenue strategy and brand growth partner for founder-led brands, led by Chantal Ireland. We’ve been doing this work with clients since 2014.
Join us
We work with some great Captains.
You’re at the helm. We help you set the course, and support your crew.
It’s our job to make your life easier.
We work exclusively with values-led brands. Our clients are mostly women building production kitchens, or CPG brands, and we love sharing their success stories.
Featured Work
STRATEGY, SHOPIFY BUILD, MARKETING
SaltSpring Kitchen Co.
A beloved Salt Spring Island preserves brand with a loyal following. We rebuilt the Shopify store, launched email marketing, and have grown online sales significantly year over year. We initiated a Jilly Box partnership that brought a major campaign success, and the site is now one of the most content-forward Shopify stores in its category. We provide brand and marketing leadership, managing grant and creative budgets annually.
Ongoing engagement, since 2021
STRATEGY, SHOPIFY BUILD, SALES
FOLKIFE Media
A print magazine ready for its digital chapter. We built a fully custom Shopify store, developed a new audience strategy, and created CommunityFOLK—a new advertising platform native to the brand. Since launch, sales, traffic, and organic reach have all grown.
10-month engagement
Read about this project in The Logbook
STRATEGY, SHOPIFY BUILD, MARKETING
k’pure Naturals
A natural skincare brand with a strong organic following and an untapped digital channel. We revamped the Shopify store, launched email marketing from scratch, rewrote product descriptions, updated a B2B website and email program, and supported a Jilly Box campaign launch. The brand left with a direct line to its community it didn't have before.
14-month engagement
FRACTIONAL HEAD OF SALES, SHOPIFY BUILD
Bucha Brew
A Vancouver kombucha brand navigating a pandemic, a distributor transition, and a pivotal fundraise. We overhauled the sales program, rebuilt the team structure, launched a new Shopify store, and supported a $500K raise. Sales went from -49% to +30% year over year. Bucha Brew has since been acquired.
11-month engagement
Read all about this project in The Logbook.
FIELD SALES, DIGITAL MARKETING
Bridge Brewing
A young North Vancouver craft brewery expanding on Vancouver Island, the Gulf Islands, and the Okanagan. I opened new accounts, ran events and tastings, launched email marketing and online ordering at a time when other agencies weren’t, and grew the brand with a lot of enthusiasm. A favourite quote from co-founder Leigh Stratton: “Don’t tell Chantal about it (a new release) or she’ll sell it all!”
2+ year engagement
FIELD SALES, DIGITAL MARKETING
Legend Distilling
A Naramata craft distillery, I represented them in Vancouver and other regions. We opened accounts, ran events, and served the brand so well that co-founder Dawn Lennie asked how she could get her other reps performing the same way. That question was a turning point in how I worked with clients. We brought in Cory Ripley of Exhibit: A Design Studio for strategy and packaging design. Legend has since been acquired.
2+ year engagement
SHOPIFY, DTC, B2B, EMAIL, MARKETINGk’pure Naturals
k’pure Naturals
Founder
Karen Hoekstra
“Chantal was actually a customer first. She asked what I was doing with wholesale sales, and that one conversation turned into something much bigger.
We spent 14 months working together. She initiated our email marketing from scratch, communicating directly with our wholesale partners and retail customers for the first time. We updated our Shopify site with new SEO practices, launched our blog, rewrote product descriptions, and launched our first Black Friday sale.
The financial results were strong, but what I valued most was the deeper connection we built with our customers. I’d grown a large organic following on Instagram when that was still the most engaging channel—but now I have a more direct way to reach and communicate with our community that I didn’t have before.
She supported us through one of our busiest seasons, including our Jilly Box launch, and when our time together wrapped up we stayed connected as friends. She’s still a customer and a supporter to this day. That says a lot about how she works.”
FRACTIONAL HEAD OF SALES, SHOPIFYBucha Brew (acquired)
Bucha Brew (acquired)
Founder
Kara Sam
“Chantal joined us on the day BC shut down for the pandemic. We spent almost a year together, and her impact during an already pivotal time for the brand was significant.
We established a new distributor relationship, completely overhauled our sales program, and rebuilt our financial and reporting systems from the ground up. Sales went from -49% to +30% year over year for an 80% swing.
She helped reshape and then lead our sales team, built us a new Shopify website to support retail sales, and her support during a $500K raise gave me the space to focus on the big picture.
It was a challenging year for everyone. Having her in our corner made all the difference.”
Read all about this project in The Logbook.
The last job I ever had
Salt Spring Coffee
I joined the Salt Spring Coffee sales team in June 2011. The company was just starting a brand strategy and repositioning toward a higher-quality standard across everything it did. New packaging. A clearer story. A more rigorous approach to the coffee itself, from the farms in Nicaragua and Peru through to the cup at the customer’s counter.
Director of Marketing Aron Bjornson and the team at Exhibit A: Design Group were rebuilding the brand’s look and feel in the world. My job, as the Territory Manager covering Vancouver and, later, Vancouver Island and the Gulf Islands, was to take that work into the field and execute it at the store level.
You're at the helm
Let’s get your ship together.
Start with The Survey for $850 CAD. Or get into it and book Anchors Aweigh.