Most of my stories start earlier than they need to (I mean, who are we asking here?). An old friend told me that once, “Not all stories need to start with when you were five.” We laughed, but it sums me up perfectly.
When I watched 30 Rock for the first time during the pandemic, there was a scene where Tina Fey’s character starts a story, and Alec Baldwin’s character tells her to start sooner. She adjusts, he repeats the demand. We were howling while watching it. So, that sums me up. A writer at heart, I’m never one to skip a backstory. I want to give you the context and make sure you don’t have any questions. Which is a little ironic, because I’d have a dozen questions for you if the tables were turned.
I grew up in a rural community about 45 minutes east of Vancouver. Mostly outside, mostly in the woods or at the lake, in the way kids grew up in places like that before screens took over. It shaped how I move through the world. I’ve never lost the feeling that the best things happen when you go somewhere you haven’t been before.
North Vancouver, my twenties, and the people who became family.
At twenty, I moved to North Vancouver and spent most of my twenties doing what you do in the city. Exploring, eating, dancing, building friendships, making mistakes, and figuring out what I cared about.
Two relationships shaped those years, and both of them left me with more than I started with.
The first was with someone who raced go-karts. Not casually, but competitively, across North America, which meant I spent a chunk of my early twenties trackside at races from Vancouver to Vegas, absorbed into his family’s world in a way that still holds. His brother, sister-in-law, and their two girls are some of my favourite people on this earth. My partner and I are near the top of the invite list to their weddings and family gatherings. Almost thirty years later, those relationships are woven into the fabric of my life in a way I couldn’t imagine life without them. I unexpectedly lost my mom in the fall of 2025, and they were the first to offer their loving help and support.
The second relationship took up most of my twenties and introduced me to sailing and travelling in Mexico. He sailed, and we spent summers on a few small 25’ and 27’ boats, sailing around English Bay. Most winters, we were in Mexico, sometimes on his Dad’s sailboat in Puerto Vallarta, sometimes in a camper, sometimes in a small hotel in a town we’d found on the map. We backpacked through Belize, Guatemala, and the east coast of Mexico together. Central America in 2010, before the phone in your pocket had all the answers, was a different kind of travel. You had to ask people things, trust the answer, and figure it out as you went. One of his siblings is still a close friend twenty+ years later.
It was on one of those trips, on a beach in Puerto Vallarta in 2005, that I read Yvon Chouinard's Let My People Go Surfing. It changed how I saw business. It changed how I thought about spending and earning money, about what companies could be for, and about legacy as a north star. I was in my mid-twenties reading about a man who built Patagonia around a life he actually wanted to live, and something clicked. Every values-led brand I’ve ever worked with, every client relationship I’ve chosen carefully (or learned from my mistakes), every time I’ve said no to work that didn’t fit—that book is in the back of my mind.
Moving to Victoria, a cyclocross bike, and meeting my favourite person.
In 2013, I loaded up a U-Haul and drove to Victoria for a job selling coffee on Vancouver Island. I found a loft downtown by meeting someone at a coffee shop who managed the building. That same coffee shop is where I met my partner, Rich.
I arrived with a 45-pound single-speed beach cruiser and, within that first year, had added a cyclocross bike and later a touring bike, mostly under the influence of the man I’d just met. Now, Rich is retired from BC Ambulance, and he’s a cyclist, a sailor, and the kind of person who will load your panniers for a 2.5-month cycle touring trip across Europe before you’ve fully processed what you’ve agreed to.
My first nephew arrived in 2011, and my second in 2014, and being an Auntie is one of the things I love most about my life. Those kids, and the friends I’ve built a chosen family with over the years, are the ones I show up for the way I show up for clients: fully, and for the long haul.
By 2014, I’d gone out on my own.
After almost three years at Salt Spring Coffee, building territories, winning accounts, and doing the work that the Salt Spring Coffee story in The Logbook describes in detail, I wrapped up that job on a February morning with no company car and no company phone and a clear sense that I was probably never going back to working for someone else.
The years that followed were spent in field sales on my own terms. Representing craft beer, wine, and cider brands across BC, building relationships with over 200 retailers, and getting local brands into government liquor stores that industry veterans told me were impossible. In 2016, I tripled the agency’s sales over the previous year. In 2017, I was closing up shop for the sabbatical we’d been planning for a few years.
1,524 kilometres, 2.5 months, and the long way through Europe.
Rich took a leave of absence from BC Ambulance, we rented the house, and in June 2017, we flew to London with our bikes in boxes. I rode 9 kilometres to brunch as a training ride on my new bike before the trip. I hadn’t ever ridden with panniers, cycling shoes, or bar-end shifters. We had an understanding that there was a chance I might throw my bike into a canal and head to wait for him in Paris.
We spent ten days exploring London first, guided by a friend who lived there, before we started riding. From there, we made our way through Normandy, the Loire Valley, and on to Paris, where we spent a week in an Airbnb apartment with a friend, rode around the Arc de Triomphe, and cycled down the Champs-Élysées.
Then on to Belgium, and the longest riding day of the trip: 85.74 kilometres, starting out in a thunderstorm, a ferry to England, and riding into dusk and darkness to Folkestone on the south coast.
We took the long way. I deleted social media apps, mostly skipped social media for five-plus weeks, and rode over 1,500 kilometres. Tears, rain, dancing, rosé, endless baguettes, and so much love. Back in Southampton at the end, I was about 15 pounds lighter, a hundred times stronger, and had some excellent tan lines. Our summer had been full of movement and wide-open spaces, inside and out.
After cycling, we drove 11,000 kilometres through the Southwest. Two months hiking through canyon country, desert roads, wide open skies. Between sunrise photos and Aeropress coffees and days with nowhere specific to be, the notebooks started filling up. Not with plans exactly, but with questions. What did I actually want to do? What did the work look like if it could go anywhere? How do you build something that supports your life rather than the other way around?
We came home at the end of 2017. Rich had been visiting his brother and sister-in-law in Squamish and spotted a 1985 Ericson Mark II at the marina. A 32-footer, in good shape. We spent that summer on the water together for the first time. Our trip had been amazing, but hard; our home rental hadn’t gone well, and it was a really great time to reconnect.